Avis Wants To Top Hertz Bid For Rival Dollar/Thrifty
Monday, May 3, 2010
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In the 60s and 70s, Avis' advertising pitch was "We're #2...We Have To Try Harder."
Well, that's the essence of their pitch to Dollar-Thrifty, which has a deal to be bought out by #1 Hertz. Avis says it can do better and that Dollar-Thrifty is selling itself too cheaply.
Categories:
Avis,
detroit free press,
Dollar Rent-A-Car,
Dollar-Thrifty,
Hertz,
Rental Cars
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